ALPSP Training Course: Journal Development 2: strategic development for journal managers (1210JDV2)

1210JDV2
Tuesday 2nd October 2012
Editorial
Level 2 (2-3 Years' Experience)
Woburn House Conference Centre, 20 Tavistock Square, London, WC1H 9HQ Tel: 0207 419 5489 (Map)

Overview
 This course has been designed as a follow-on from Journal Development 1 which provides participants with a toolbox system for planning the development of their journals. This more senior course looks at overarching strategies for journal development (including acquisition and portfolio development). The course is built around case studies to allow participants to work on simulated scenarios in order to discuss and test ideas and strategies with their peers and the course facilitators.
Speakers/ Tutors
 
Michael Brown
Pippa Smart
 

Prices: Member £355.00 plus VAT (please log in for this price), Non Member £515.00 plus VAT

Programme
The big picture
• Globalisation – of research and publishing
• Access models – the implications of repositories and different systems
• The influence of non-traditional publishers – removing the middleman?
• Data and journals – pressure to include and exclude
• Technology, innovation and new services – who is pushing whom? Partnerships and collaboration
• Contracts, implications, advantages and disadvantages
Building on strengths and weaknesses
• How to identify and resolve weaknesses before they become problematic
Journal development strategies
• List management and title management
• New titles – acquiring and launching
• Closing and selling journals
Using development to build strategic success
• Objectives and plans
• Identifying and bidding for new journals

This course will commence at 09:30 (registration, with tea/coffee, from 09:00) and end at approximately 17:00

Learning Objectives
By the end of the course delegates will be able to:
Propose longer-term strategies for developing their organisation’s journals – including plans and proposals to develop existing titles and for acquisitions and new launches.

Who should attend:
This course is aimed at delegates who have experience of managing and developing journals and are looking for a more senior course that will examine wider strategic decisions. Delegates will ideally have already taken the ALPSP Journal Development 1 course, although this is not essential.

Delegate Comments

'I had enough expertise to understand the issues being discussed but I gained alot more insight into publishing business.' Elina Rantanen, Zoological Society of London

'The course tutors were engaging and led discussions that got right to the heart of the important issues surrounding publishing strategy and journal development.' Ellie Gilroy, T&F

'Useful course for thinking more strategically across your journal list.' Clair Hooper, Liverpool University Press

'Was good for focusing thoughts ready to implement own journals strategy.' Helen Waller, NETSCC

 
Coordinator: Melissa Marshall
E-Mail: trainingadmin@alpsp.org
Telephone: 01892 618219