PROGRAMME
09.30 Coffee and registration
10.00 Introduction from the
Chair
10.15 Introducing Open Access within your
Portfolio
Kathryn
Spiller,
Head of Publishing, BioScientifica
11.00 Tea/coffee
11.20 Open access in the
humanities
Thomas Parisot, Institutional
Relations Officer, Cairn.info
Since it
began in 2005 to propose a balanced and agnostic approach to
French journals in human and social sciences for releasing online
their contents, Cairn.info has made some interesting observations considering
Open Access acceptance in these fields : very few titles have opted for a
completely free model, preferring a mix between free and paying contents ; huge
differences can be observed between disciplines in terms of articles' life
cycles ; the notion of publicly funded works is blurrier than in other fields ;
thin editorial barriers with other types of publications invite all actors to
move with caution; publishers' added-value to the chain is generally considered
differently; etc. Based on some facts and figures, we'll try to list some
specificities for publishers in the Humanities considering Open Access and
to design some draw conclusions of this experience from a more broader point of
view.
12.00 OA ebooks – the next big
thing
Eelco Ferwerda, Director,
OAPEN
As the traditional business model for monographs is losing its
sustainability, a growing number of publishers is exploring Open Access models.
Open Access for monographs may improve discoverability, usage and impact, while
at the same time providing opportunities to reduce costs through shared
infrastructures and digital formats. This
presentation will explore the emerging business models for OA e-books and
present preliminary findings from OAPEN-NL, one of the pilot projects
experimenting with OA monographs
12.40 Lunch
13.40 The library's
place in the open access landscape
Deborah Shorley, Director of Library Services, Imperial College
As
the ecology of scholarly communications is changing so fast Librarians are
taking on a number of new responsibilities to support green and gold open access
policies e.g. institutional repository management and administration of open
access publishing funds. But most importantly the library is well placed
to promote open access and support researchers as the new publishing model gains
in importance.
14.20 Is
the journal brand dead? Marketing in an open access world
Tim Redding, Head
of Marketing (BioPharma, Life and Physical Sciences), Nature Publishing
How does the shift
in focus from subscribers to authors change communications? Is the journal brand
dead or is it more important than ever? How do we meet the challenge of
visibility in an increasingly crowded market? And how do we measure the
effectiveness of our marketing campaigns?
15.00 Peer review and editorial
processes
Mark Patterson, Managing
Executive Editor, eLife
The move towards open access is one part of the broader
adaptation of research communication to digital media. Rethinking peer review is
a distinct aspect of this transition, but the combination of open access,
alternative models of peer review and new technology have given rise to some
potentially transformative and disruptive initiatives such as altmetrics and the
phenomenon of the mega-journal.
15.40
Questions
16.15 Closing remarks followed by networking
reception
____________________________________________________________________________________