ALPSP Training Course: Introduction to Journals Marketing (1306IJM)

1306IJM
Thursday 13th June 2013
Marketing
Level 1 (1-2 Years' Experience)
Institute of Physics, London, W1B 1NT Tel: 0207 470 4884 (Map)

Overview
This course provides an essential introduction to the changing and challenging role of promoting journals in today’s market. Expectations of editorial boards can be high, and marketing staff need to be able to produce a plan which is impressive to editors, delivers results and is achievable. Delegates will discuss a variety of promotional ideas and put them to the test by working on a case study.
Speakers/ Tutors
 
Rachel Maund
 

Prices: Member £355.00 plus VAT (please log in for this price), Non Member £515.00 plus VAT

Programme

• The changing market for journals – overview of how libraries, subscription agents, academics and publishers interact and the latest market trends
• Marketing plans – key stages of planning and implementing a promotional plan (setting objectives, identifying the market and appropriate strategies)
• The marketing toolkit – what is available and when to use it (email, web, social media, print and direct mail, conferences, advertising, etc)
• Monitoring results and how to measure success

This course will commence at 09:30 (registration, with tea/coffee, from 09:00) and end at approximately 17:00

By the end of the course delegates will be able to
Understand how the marketing mix works most effectively in journals marketing; review and discuss hot topics affecting journals publishing and marketing today; understand the benefits of a good marketing plan, both for sound decision-making and personal time management; develop confidence in working more proactively with in-house and external editors; and apply all you’ve learned in a practical planning case study exercise with other participants.

Who should attend
Those with new responsibility for marketing journals, whether in a large publishing house where journals are only part of the activity, or a small association publishing primarily for its membership. The contemporary nature of the course also makes it an excellent refresher on best practice in promoting journals today.

Please note: this event is also available as an online course - see details here

Delegate Comments

'Good presentation - with little snippets of 'fun'. Especially good for journal marketeers no matter whether one has been doing this for a long time. ' Pat Theseira, Taylor & Francis

'Small group meant that the pace could be adjusted to suit the audience.' Karen Rowlett, SGM

'I have little marketing experience and it gave me a good overview of the basics.' Melanie Scourfield, SGM

'Good discussion where delegates could share experiences and examples,' R. Allison, OUP

'Really relevant to everything I do on a daily basis.' Alison Holgate, Maney Publishing

'A good step by step buide to the world of journals marketing. Really excellent delivery from the course tutor.' Iain Tessier, Emerald Group Publishing.

'Very rich explanations and relevant practice.' Sebastien Riault, Armand Colin

'Everything clear and concise with more indepth information to take away and read. Really useful and interesting discussions generated.' Emma Barnes, Earthscan

'A good general introduction which sparked some new ideas for me to implement. ' Suzanne Abbott, The Royal Society

' Very useful insight into marketing techniques. ' Joanna Harries, The Royal Society

 
Coordinator: Melissa Marshall
E-Mail: Melissa.Marshall@alpsp.org
Telephone: 01892 618219