Prices: Member £355.00 plus VAT (please log in for this
price), Non Member £515.00 plus VAT
changing market for journals – overview of how libraries, subscription agents,
academics and publishers interact and the latest market trends
plans – key stages of planning and implementing a promotional plan (setting
objectives, identifying the market and appropriate strategies)
marketing toolkit – what is available and when to use it (email, web, social
media, print and direct mail, conferences, advertising, etc)
results and how to measure success
This course will commence at 09:30 (registration, with
tea/coffee, from 09:00) and end at approximately 17:00
By the end of the course delegates will be able
Understand how the marketing mix works most effectively in
journals marketing; review and discuss hot topics affecting journals publishing
and marketing today; understand the benefits of a good marketing plan, both for
sound decision-making and personal time management; develop confidence in
working more proactively with in-house and external editors; and apply all
you’ve learned in a practical planning case study exercise with other
Who should attend
Those with new responsibility for
marketing journals, whether in a large publishing house where journals are only
part of the activity, or a small association publishing primarily for its
membership. The contemporary nature of the course also makes it an excellent
refresher on best practice in promoting journals today.
Please note: this event is
also available as an online course - see details here
'Good presentation - with little snippets of 'fun'. Especially good for journal marketeers no matter whether one has been doing this for a long time.
Pat Theseira, Taylor & Francis
'Small group meant that the pace could be adjusted to suit the audience.'
Karen Rowlett, SGM
'I have little marketing experience and it gave me a good overview of the basics.'
Melanie Scourfield, SGM
'Good discussion where delegates could share experiences and examples,'
R. Allison, OUP
'Really relevant to everything I do on a daily basis.'
Alison Holgate, Maney Publishing
'A good step by step guide to the world of journals marketing. Really excellent delivery from the course tutor.'
Iain Tessier, Emerald Group Publishing.
'Very rich explanations and relevant practice.'
Sebastien Riault, Armand Colin
'Everything clear and concise with more indepth information to take away and read. Really useful and interesting discussions generated.'
Emma Barnes, Earthscan
'A good general introduction which sparked some new ideas for me to implement.
Suzanne Abbott, The Royal Society
Very useful insight into marketing techniques.
Joanna Harries, The Royal Society