ALPSP Training: Journal Development 1: Practical Plans for Improving Journal Success (1303JDV1)

Thursday 21st March 2013
Level 2 (2-3 Years' Experience)
Institute of Physics, London, W1B 1NT Tel: 0207 470 4884 (Map)

This workshop provides an essential practical introduction to the business of developing journals. The course is highly interactive and participants will undertake realistic exercises to familiarise themselves with methods of evaluating their current journal (or portfolio) and provide ideas on how they can introduce changes. Although familiarity with the scholarly publishing environment is required, part of the course will also involve discussion of the role of journals in today's research environment and will consider what threats and opportunities exist for current publishing models.
Speakers/ Tutors
Michael Brown
Pippa Smart

Prices: Member £355.00 plus VAT (please log in for this price), Non Member £515.00 plus VAT

Why develop journals: where journals have come from and where they are going, what is the point of journals – who do they serve (and with what), what does development mean, and why do it
The big picture: changes to content, to the relationships with academia and research, to production and other workflows, working with repositories, different dissemination models – adding value with technology and design, working with communities, changing business models, case study
Developing a development plan 1, evaluation: where you get your information, using finance and feedback, comparing competitors, pulling it together into something useful (SWOT)
Developing a development plan 2, objectives: different levels of objectives, identifying the key objective
Developing a development plan 3, the plan: goals and actions, getting buy-in, reviewing and revising, risk management, case study
Putting it into action : practical exercise

This course will commence
at 09:30 (registration, with tea/coffee, from 09:00) and end at approximately 17:00

By the end of the course delegates will be able to
Implement a system for evaluating their journals and identify areas where changes can be made. After the course delegates will be able to propose and defend their suggested development plans.

Who should attend
This course is aimed at all those responsible for managing and developing one or more journal. Although familiarity with scholarly publishing is required participants may have only recently taken on development responsibilities.

Delegate Comments

'Both reinforced and added to my existing knowledge. Very enjoyable course, hugely informative of a wide range of aspects of journal publishing. ' Jenny Hudson, BMJ Group

'A really useful course with good background and practical ideas.' Sarah Walker, ICE Publishing

'Probably one of the most useful courses I have done - excellent! I started off with almost no ideas for journal development and now I feel confident I can come up with an action plan.' Susan Molony, Royal College of Obstetricians and Gynaecologists

'Good overview of why develop, and practical ideas of how to go about it. Thanks - a really useful course with good background and practical ideas.' Sarah Walker, ICE Publishing

'This is an excellent course that catered well to the variety of publishing roles of all present and was well structured in terms of content and delivery. Thank you very much - this has been a really useful and enjoyable course!' Jo Alexander, Emerald Group Publishing

Coordinator: Melissa Marshall
Telephone: 01622 871035