Chair: Kaveh Bazargan , River Valley
: The publishing
industry is increasingly reliant on expert outsourced partners for many activities, such as customer
services, editorial office management, technology, hosting, sales and marketing, but as a subject it
is rarely discussed in depth. Expert speakers will discuss
the benefits and opportunities of outsourcing but also the issues and challenges that
publishers can face.
This seminar aims to uncover the "why", the "how" and some best practices for
outsourcing initiatives. The speakers will also share experiences of
outsourcing projects, both good and bad, and what they have learned from them.
Who should attend : Senior managers with strategic
and/or decision making responsibilities who wish to gain a greater understanding
of opportunities and best practices around outsourcing.
0945 Coffee & Registration
1000 Introduction from the Chair
1015 The reasons for outsourcing : balancing cost, convenience and
Edward Wates, Wiley-Blackwell
In common with many global
publishers, Wiley is facing the challenges posed by pressures on library
funding, the political lobby for a move to Open Access and the digital
transformation of our business. Publishers have been outsourcing to third-party
suppliers over many years, and this has gradually extended to include not only
traditional production functions, but other types of activity such as customer
services, editorial office management, creation of marketing material, invoice
processing, etc. Additional emphasis has been given to this program by the need
to reduce cost and thereby release funds to invest in new, digital products. In
this talk I will explore how Wiley has approached this challenge and the
measures we have taken to establish both robust processes and quality measures.
I will also focus on a case study relating to the closure of one of our
Production locations, and how Wiley managed both the personnel issues and the
business objectives in order to achieve success.
1045 It's changing roles, not losing
Richard Fidczuk, SAGE
One major concern that companies have when outsourcing/offshoring is what happens to their existing UK-based staff. This presentation discusses how one company, SAGE Publications, has managed to retain their UK-based staff while expanding their offshore operations. It will also discuss the impact on onshore suppliers when a significant amount of their work moves offshore.
1145 Selecting your suppliers.
Helen Whitehorn, Path Projects Ltd.
In this session we will cover the stages involved in developing successful and sustainable partnerships with outsource suppliers to support your business objectives. Beginning with the establishment of a working framework to guide the process we will explore key criteria that need to be considered, examine the tendering process including testing and move on to discuss the steps involved in delivering an effective service.
1215 Outsourcing your sales and marketing - consider
Lorraine Ellery, Information Professional
Opportunity or issue? This presentation aims to raise awareness of opportunities and issues that should be discussed between publishers who are considering outsourcing their sales and marketing activities and the sales agents that wish to serve them. We will also consider when and why we need a contract and the advantages and disadvantages of key clauses i.e. exclusive v’s non-exclusive sales representation. From both a publisher and sales agent perspective managing expectations both internally and externally is the most important element of any agreement reached. We will take a look at the best practice you can expect from a good sales agent and what the sales agent requires from you in return.
1330 Case Study Panel discussion - the good, the bad and the
Kaveh Bazargan, River Valley
Mellins-Cohen, IOP Publishing
1445 Relationship management when you’re half a
This presentation will discuss the
importance and benefits of establishing a good relationship with your suppliers.
What are the first steps after the initial decision has been made to ensure that
both vendor and customer achieve their goals? How should you the customer
communicate with your chosen vendor? How can you develop the relationship so
that the vendor works with you as a partner and becomes an extension of your
1515 Communication – “the glue” in business and what are the challenges of
working across cultures
Laxmi Chaudhry, 1
Effective Communication is the “glue” when doing international
business. Differences in communication styles across cultures present many
challenges. Identifying these and some core cultural differences,
including the “yes” culture” and “local” English, will not only enhance
communication with international counterparts but build better long-term
1545 Final discussion and close with drinks
Registration Fees (including lunch)
ALPSP Member: £200.00 excl VAT (£240.00 incl
VAT @ 20%);
Academic: £220.00 excl VAT (£264.00 incl VAT @ 20%);
Non-Member: £335.00 excl VAT (£402.00 incl VAT @
Online booking and further information: