Chair: Tracy Gardner, Renew Training
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Recent research has given us significant insight into the behaviour of users as they navigate academic content online. We know that increasingly users are landing directly at the article level within a publisher website and that researchers favour library websites, Abstract and Indexing databases, search engines and a host of other known and unknown community sites and gateways as their tools of discovery. So where does that leave the publisher website? What can you do to engage with your user community when they use so many different resources to find your content? What can you do to ensure your content is discovered?
With presentations from people across the industry including publishers, aggregators, libraries and gateways, this seminar will help you develop strategies to communicate and connect with your users and ensure that every route to your content is being utilized. The seminar ends with a look into the not-so-distant future as it gives some insight into how Web 3.0 technologies will further impact user navigation.
Who should attend: Senior management, marketing, sales and editorial staff responsible for communicating with end users.
PROGRAMME
0915 Registration, Tea and coffee
0945 Introduction
Louise Tutton, Publishing Technology PLC (audio)
Statistics and Trends: What do we know about user navigation?
1000 Publisher trends showing routes to content
Dan Penny, Nature Publishing (PDF) (audio)
1045 How you engage the user and encourage them to stay on your website?
Chris Beckett, Atypon (PDF) (audio)
1130 Tea/coffee
Marketing to End Users: Successful strategies for reaching end users
1145 Publisher experiences of traditional vs new marketing channels (including Twitter, Facebook, Blogs, Social Bookmarking Tools, RSS)
Phil Caisley, BSI British Standards (PDF) (audio)
1215 Successful end-user marketing strategies and new routes to users
Charlie Rapple, TBI Communications Ltd (PDF) (audio)
1245 Lunch
How library technology both enhances and challenges the user experience
1345 Open Access content and issues of accessibility
Richard O'Beirne, Oxford University Press (PDF) (audio)
1415 Making your content more visible within library technology layers
Sarah Pearson, Chair of KBART (PDF) (audio)
The role of the 'gateway' in user navigation
1445 The library as a gateway
Terry Bucknell, University of Liverpool (PDF) (audio)
1515 Tea/coffee
1530 The A&I, why is it so important. What are its challenges and where does it see itself in the future
Shaun Hobbs, CABI (PDF) (audio)
Web 3.0 and effects on user navigation
1600 The navigation of the future…
Zach Beauvais, TALIS (audio)
1615 Closing remarks followed by networking reception with wine and nibbles |
